Blogs should: (Choose all that apply)
a) Promote the products and services of the company publishing the blog
b) Focus on best practices or current news in the relevant industry Continue reading “How to Blog: A Brief Guide from a Veteran Content Marketer”
“Our technology is flexible, so I’d like to discuss the industry at large. That way, customers can come to us with their ideas about how they could use our technology.”
Thankfully, as I’ve progressed in my career, my poker face has gone from nonexistent to excellent. So, I don’t think my face betrayed my thought when I heard this statement, which was, “That is the worst go-to-market plan ever.” Continue reading “Why You Need Product Marketing: Don’t Rely on Clever Prospects to Come to You”
Boz Content Marketing 