Demand generation initiatives often require content as fuel. I enjoy working with subject matter experts to create case studies, blogs, E-books, webinars, and simple videos such as testimonials.
Customer Interviews: Win/ Loss Analysis
To effectively drive revenue, companies need to know why customers buy – and don’t buy – their products. Fortunately, this information is readily available in the form of customers and prospects. I’m highly effective at managing the entire outreach process from conception to analysis. Additionally this often leads to testimonial creation.
Content Curation News Sites
Successful content marketing offers content that is of interest and value to your target audience, rather than simply talking about your business. To this end, I’ve created news sites consisting primarily of non-branded, third-party content to reach highly targeted audiences.