Content Audit Service
Optimize your Content Assets
I analyze your existing content library, including web text and assets such as case studies, videos, eBooks, and blogs to assess how effectively it meets your business’ needs including:
Build Credibility
Startups are particularly challenged in proving they’re trustworthy, reliable experts with a sustainable business model, particularly when lacking budget for analyst relations.
I help my clients build this vital credibility through content.
Support Sales Progression
You may need more engaging content to fill the top of the funnel, or prospects may initially engage and fail to progress.
I’ll evaluate your content, look for gaps, and recommend edits and additions to support each stage of your sales cycle.
Strengthen Competitive Differentiation
Every vendor must justify why they’re better than alternatives – even if the alternative is doing nothing.
I help clients determine and articulate their unique selling propositions and consistently reinforce those advantages.
Overcome Objections
From hosting infrastructure in a data center near a volcano to outsourcing a key component of the app they build, my clients must overcome various objections to close deals.
I’ll assess if your content provides the necessary validation to help your sales team overcome unique objections.
Maintain Consistent Voice
OK, inconsistent capitalization of headers isn’t going to lose deals. But consistency in messaging is important to accurately reinforce your key message points and present a unified voice.
I help ensure your prospects never feel like they’re dealing with a bunch of random people on the internet.
Target Different Personas
Technology purchases involve numerous decision makers who you must communicate with. Gartner identified six distinct B2B buying “jobs” that customers must complete to finalize a complex purchase.
I’ll evaluate if your content appeals to your personas and helps overcome their objections.
Deliverables
Detailed Audit Report
A comprehensive report summarizing the findings of the audit, with insights such as identification of gaps in your content strategy and opportunities to address unmet prospect needs.
Strategic Recommendations
Specific recommendations for improving overall content performance. Suggestions include specific titles and themes for new assets to fill content gaps and recommendations to update and repurpose existing content.
Action Plan
A prioritized action plan outlining the steps needed to implement the recommendations and achieve your content marketing goals.
Client Testimonials
