I recently spoke with a mentor from early in my career who asked me to elaborate on the goals and objectives of blogging. What are you trying to achieve? The answer is multifaceted, which I suppose makes it difficult to assign costs to a specific campaign or budget line item. But here are some quick answers to the question, “Why Blog?” Continue reading “The Top 4 Reasons You Should Be Blogging Regularly”
Should your business have a consistent voice across all content marketing?
Yes, but not all the time.
And yes, I am aware that, “You should not be consistent all the time,” is a very ironic statement. Continue reading “Should your Business have a Consistent Voice?”
Blogs should: (Choose all that apply)
a) Promote the products and services of the company publishing the blog
b) Focus on best practices or current news in the relevant industry Continue reading “How to Blog: A Brief Guide from a Veteran Content Marketer”