The Top 4 Reasons You Should Be Blogging Regularly

I recently spoke with a mentor from early in my career who asked me to elaborate on the goals and objectives of blogging. What are you trying to achieve? The answer is multifaceted, which I suppose makes it difficult to assign costs to a specific campaign or budget line item. But here are some quick answers to the question, “Why Blog?” Continue reading “The Top 4 Reasons You Should Be Blogging Regularly”

The Importance of Empathy in Conducting Testimonial Interviews

As a technology content marketing professional, one of my favorite projects to work on are testimonial videos. I interview customers while they film themselves, then edit it down to create the finished video and case study document. I have the opportunity to creatively tell the story of how my client’s technology has positively impacted their customer’s business. Continue reading “The Importance of Empathy in Conducting Testimonial Interviews”