Talk to your customers.
Like so many challenges, the solution boils down to something simple. Of course, there are many moving parts to outstanding execution of this simple task. I’ll share best practices in this post. Continue reading “How to Get Customer Case Studies and Testimonials”
I recently spoke with a mentor from early in my career who asked me to elaborate on the goals and objectives of blogging. What are you trying to achieve? The answer is multifaceted, which I suppose makes it difficult to assign costs to a specific campaign or budget line item. But here are some quick answers to the question, “Why Blog?” Continue reading “The Top 4 Reasons You Should Be Blogging Regularly”
Should your business have a consistent voice across all content marketing?
Yes, but not all the time.
And yes, I am aware that, “You should not be consistent all the time,” is a very ironic statement. Continue reading “Should your Business have a Consistent Voice?”
As a technology content marketing professional, one of my favorite projects to work on are testimonial videos. I interview customers while they film themselves, then edit it down to create the finished video and case study document. I have the opportunity to creatively tell the story of how my client’s technology has positively impacted their customer’s business. Continue reading “The Importance of Empathy in Conducting Testimonial Interviews”
I wrote previously about how to get customer case studies and testimonials, as well as the importance of exhibiting empathy while conducting testimonial interviews. This post focuses on the case study best practices of what you should aim to capture in these interviews. Continue reading “Case Study and Testimonial Creation Best Practices: What to Capture”
Boz Content Marketing 